What is the Attenborough Affect?
The Attenborough affect is the impact of David Attenborough’s nature and environment documentaries. It was the most watched TV show in the UK in 2017 with 17 million viewers tuning in to watch it. Since these documentaries eyes have been opened across the world about how plastic and other materials affect the planet, especially our oceans. In these documentaries turtles, whales, sharks, fish and other marine life have been shown to have consumed plastic or living in a complete plastic environment. Since these documentaries half of consumers say they have reduced the amount of disposable plastic they have used in the past year.